Instead of the sugar explosion I was expecting (as a lover of Nutella), I was pleasantly surprised to find that their hazelnut spread didn't scream of sweetness. My taste-expedition was complicated, deep, and very flavorful. It included a slightly bitter note of cocoa, the hum of hazelnut, and a mild sweetness from the jam. I'm not sure what I was expecting, but this round sandwich knocked my socks off! I immediately wanted to try everything on the menu, but sadly didn't have enough room in my stomach.
And of course, when you eat PBJ, what do you also want? Milk! I can't have regular cow's milk anymore, so I was in luck... their other major offering is an Almond Milk bar. They have Vanilla Almond, Strawberry, Cafe au Lait, and of course the one I tried: Peruvian Cacao. The flavor of the milk was deep, rich, and chocolately-- but again without overwhelming sugar. It made me SO happy to drink.
My experience there was super nice. I met two of the founders, Payvand and Jimmy, and they were open, honest, and really enthusiastic about talking to customers. I love their friendly manner and willingness to answer questions. I was of course concerned about what they do with the discarded crusts-- and it turns out they're developing another great product that will come with your sandwich so nothing is wasted!